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Strategy & Planning Services

The below offers will support you in up-levelling your own PR & marketing efforts 

Tailored PR & Marketing Strategy & Launch Plan - £599

If you're looking to improve your PR activity to raise awareness of your book and author brand and help drive more sales, this offer will deliver a comprehensive strategy and launch plan. Inside, you'll receive:
 

  • An introductory call to share more about your book, business, and PR goals

  • Alex will work up a tailored PR and marketing strategy and plan with tactics to raise awareness and help drive sales 

  • The plan will include targets for outreach and tips for effective PR delivery

  • Alex will present your PR and marketing strategy in a follow up video call so that you can implement it more effectively

Social Media Content Planning  - £325

​If you're looking to grow your online community, this offer will give you a strategic foundation and a month's worth of content ideas to get you started.
 

  • Initial consultancy call with Alex to discuss a strategy that is going to work for you, including content pillars.

  • Collation of content calendar for 4 weeks of ideas will be sent to you by email.

  • Calendar template can be repurposed for your future content planning.

Flexi Comms Retainer*

For when you want longer term support for launch or beyond

You choose the activity you need the support with, and we provide the continued service. It's completely tailored to you and your PR needs.
 
It could be year round support, with a set number of hours each month to deliver the required activity.
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The commitment of the retainer guarantees you the service each month - your time will be locked in with us. 

* 3 months minimum

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Other Services

Looking for something specific? We also support with the below:

Launch release drafting

A launch release is a one to two page announcement and overview of your new book or book news. It highlights all of the newsy bits! Defining your hook is key.

Influencer partnerships

Set up and management of influencer partnerships, from selection, to briefing and content review.

Social media content ideas

A one month calendar populated with ideas and copy to help grow your community and sell books.

Alex working through a PR strategy document for a an upcoming book launch

Physical & e-ARC distribution

Set up and management of physical book mailers and / or e-ARC distribution campaigns through BookFunnel

Media relations

Set up of media opportunities across a variety of media platforms, including interviews and prep.

To Be Read Communications Ltd

Registered in Scotland
Company number SC834233
Registered Office: 21 Young Street, Edinburgh, Scotland, EH2 4HU

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