7 PR hacks authors can steal from big brands to boost book visibility

You don’t need a huge team or a huge budget to create buzz around your book. Some of the smartest PR moves authors can come straight from the playbook of big consumer brands - and they’re doable even for indie authors.

This post breaks down seven proven brand PR hacks to help you supercharge your author visibility and connect better with readers. Whether you’re prepping for a launch or aiming to build a lasting author brand, these practical tips will help you stand out in the crowded book market.

Start with strategy, not guesswork. Big brands never “wing it.” They work from a clear plan. Before pitching or posting, you need to know your goals, who your audience is, and your key messages. When you start with a clear strategy, every PR action has more impact and purpose. Think about what you want to achieve - whether that’s growing your email list, landing reviews, or attracting media attention - and tailor your activities to support those aims.

Brand the author, not just the book. Your book gets readers in the door, but your author brand keeps them coming back. Great PR tells a story, and you are that story. Craft an author brand that reflects your unique voice, themes, and mission - not just the book you’re promoting. This means consistent visuals, tone, and messaging across your website, social media, interviews, and everything else. When readers feel connected to you, they’re more likely to become loyal fans.

Target your outreach. Big brands don’t send the same message to everyone. They identify segments of their audience and tailor content to each one. You can do the same by focusing your outreach on journalists, bloggers, podcasters, and influencers who actually connect with your book’s genre and themes. personalised pitches show you’ve done your homework and increase your chances of coverage.

Lead with a strong, unique hook. Journalists and content creators aren’t interested in “I wrote a book” stories. They want timely, compelling angles your book offers. Maybe your story addresses a hot social issue, offers a surprising personal journey, or brings a fresh twist to a genre. Highlight this in your PR materials -press releases, pitches, and social media posts - to grab attention.

Think in campaigns, not one-offs. Big brands run coordinated campaigns instead of one-off posts. Plan a series of related messages, events, and content that build momentum over time across social media, email newsletters, interviews, and more. This steady drumbeat helps keep your book top of mind and builds anticipation leading up to your launch or other key dates.

Team up strategically. Collaboration expands your reach and credibility. Partner with fellow authors, book influencers, or relevant brands for joint events, Instagram takeovers, giveaways or co-created content. These partnerships introduce your work to new audiences and create buzz that benefits everyone involved.

Share your wins consistently. Social proof matters. Share reviews, podcast features, reader testimonials, event photos, or kind messages to build credibility and excitement. Even something as simple as a screenshot of a positive comment makes your book more appealing and sparks readers’ interest.

Applying these brand-inspired PR strategies helps you build an author presence that feels memorable, authentic, and visible to the readers who matter. PR isn’t about shouting louder, it’s about showing up with purpose and strategy. If you want tailored help to create your own PR strategy or launch plan, get in touch with us. We’re here to make sure your book gets the visibility - and readers - it deserves.

Ready to take your PR to the next level? Contact us today to find out how our services can support your author journey.