Book PR isn’t one-size-fits-all : How tailored strategies help authors connect with their readers

Here’s a truth every author needs to hear: book PR isn’t one-size-fits-all.

Just like big brands stand out by doing something different, your PR and marketing should be crafted specifically for your unique book and story. What works brilliantly for one author might completely miss the mark for another.

You probably know you need book reviews and an online presence to promote your work effectively. And that’s true - these things help. But the real questions to ask are: how will you achieve those goals, and what else can you do to reach your target readers?

There’s one vital step in your book marketing and public relations planning that will help you find those answers and generate more targeted ideas. That step is getting to know your target readers inside out. Is your PR giving them what they actually want? Where and how are they reading? What interests them most?

When you truly understand your ideal readers - sometimes this means creating multiple reader profiles - your PR efforts become clearer and easier to shape. That’s why generic book promotion plans don’t cut it, and personalised author marketing strategies work better.

At To Be Read Communications, we specialise in helping authors build tailored PR strategies that reach the right readers through the right activity. Finding your ideal audience is crucial if you want to grow a loyal community and create a connection that lasts well beyond the launch of a single book.

If you’re ready to stop chasing generic advice and get a book PR plan made just for your story and readers, our Tailored PR Strategy & Launch Plan can help.

For a one-time fee of £399, you will receive:

• An introductory call to fully understand your book, goals, and story

• A customised PR strategy full of targeted tactics to help drive book sales

• Outreach targets and practical tips for pitching your story effectively

• A live walkthrough presentation of your strategy to boost your confidence when self-delivering your PR campaign

Click here to find out more information and to get started on a tailored approach that helps you stand out in today's crowded book market.